Each year, Americans spend billions of dollars on pet products and services to improve the lives of their furry friends. The demand for CBD oil for dogs and cats has increased significantly in recent years, and more than 80% of pet owners are open to the idea of giving their dogs and cats supplements to improve their overall health. If you’re interested in starting your own pet CBD company, consider these five tips that will help you stay competitive while providing your customers with high-quality products that can help heal an array of health conditions associated with our pets’ aging process.
1) Research your Pet CBD Market
It’s important to learn as much as you can about your market. Who are your customers? Where do they live? What is their income level and how does it compare with other people in their city or state? The more that you know about them, and what they want, the better position you’ll be in to sell it to them. If you understand who your customer is and where they live, then it becomes easier to create an angle that will resonate with them. For example, if I was selling CBD oil for dogs and cats in Atlanta but most of my customers were located outside of Atlanta (think Sandy Springs), then it would make sense for me to highlight local ingredients so people think I'm made right here in Georgia.
2) Choose Wholesale Suppliers
Any business can be tough. The CBD industry is even harder because of so many regulations. Trying to develop and manufacture your own products from the start can be a recipe for disaster. Your best bet will be to source already proven products on the market to help you lift off.
There are many benefits of choosing wholesale suppliers. First, you’ll get better pricing. You won’t have to pay extra for advertising or shipping, and you can feel confident that your products are high quality. On top of all that, you’ll be able to deal with one supplier who will take care of your every need without any hassle or confusion.
Joy Organics wholesales quality, effective CBD oil for dogs and cats and with low minimums at an affordable price, you'll be able to leverage the name for a high margin.
3) Market Product
Once again, regulations in the industry make it tricky for you to market your product as you would most other products. You won't be able to turn Facebook ads on or make wild claims. You also won't be able to put your product on Amazon and wait for the orders to roll in. This is another reason to leverage an established brand as you start out.
There are, however, effective ways of getting your CBD for pets business off the ground. Don't try to go it alone and look for a marketing agency that has experience in the CBD market.
4) Create Brand Awareness
What makes one pet's CBD brand more recognizable than the others. Isn't it just the same stuff with another label on it? WRONG!
In order to start a pet CBD company, it’s important that you create brand awareness. The most effective way to do so is through social media channels and search engine optimization (SEO). This allows you to direct consumers straight to your site, which helps increase traffic and boost sales.
5) Open Storefront
Setting up your own storefront is one of many business options you have when it comes to launching your pet-focused CBD company. From wholesaling or dropshipping, to setting up an ecommerce website or opening a brick-and-mortar store, there are countless ways you can choose to sell your product. Though it might be tempting, don’t go with all three at once! You’ll end up spreading yourself too thin and risk not focusing enough time on marketing any of them properly. Instead, choose one of these business models and dedicate your efforts toward making it successful.
A lot of new business owners think they can just do everything themselves when going the eCommerce route. Choosing the right platform is also a big part of the decision making. Unless you're a designer with experience making ecommerce websites, you would be advised to go with the experts. There are just too many variables in regards to regulations with CBD.
Starting a CBD for pets business can be tricky, but with the right strategy, you too can be successful. These are just a few tips to help lead you on the right path.
If you want to learn more about ways in which you can sell and buy wholesale CBD oil for dogs and cats, along with its raw materials, check out Joy Organics. If you have any questions about our wholesale pet CBD oil, feel free to reach out via email at email@example.com. Our customer service team is available 24/7. Thank you for reading!